Swiftboaters Take To The Water
This is an excellent big picture piece. The links in the piece are very good to. I would suggest clicking on a number of them. It takes some time to read it all so set aside a little. If you have A.D.D. give up. Here's a sample:
If you thought the tactic of "swiftboating" ended when John Kerry conceded the 2004 election, or perhaps when report after report and article after article after article refuted the "facts" or discredited those involved, you were wrong.
By the time of the "Swiftboat" attack on Kerry, the tactic of attacking and spreading doubts about the quality of a person’s service to the country had already been used successfully and refined. For example, in the 2000 South Carolina primary battle between George W. Bush and John McCain, Bush surrogates (several later involved in the Kerry swiftboating effort) skillfully turned McCain's service record against him (thereby deflecting questions about Bush's own service record.) They planted stories that the torture McCain suffered as a POW had brought about mental instability, including rumors that he had been programmed as a "Manchurian candidate" who "collaborated with the enemy." No longer could McCain use the fact that he had endured torture as evidence of dedication to serving his country......
The tactic was then used on Max Cleland in his 2002 Georgia Senate race against Saxby Chambliss. Chambliss attacked Cleland’s patriotism, "for breaking his oath to protect and defend the Constitution." Surrogates more recently accused Cleland, who lost 3 limbs in Vietnam and received the Bronze and Silver Star, of being injured from "dropping a grenade" when drunk.
Richard Clarke, President Bush's counter-terrorism advisor, was attacked after revealing that he had tried unsuccessfully to get the Bush administration to take al-Queda seriously as a threat before the 9/11 attack. Columnist Paul Krugman summarized "a campaign of character assassination" against Clarke, in which un-named administration officials were saying Clarke "wants to make a few bucks, and that [in] his own personal life, they're also suggesting that there are some weird aspects in his life as well." Other surrogates called him a "fraud."
Even Bush's own Treasury Secretary Paul O'Neill was attacked with intent to humiliate and discredit him, with inside sources alleging "no one listened to him," accused of misusing classified documents, and forced to recant after he revealed that the Bush administration had been planning to invade Iraq even before the 9/11 attacks. ......
So why does swiftboating work? First, because it is simple, and lays down a clear good vs. evil, black-and-white narrative that is easily understood by regular people who lead busy lives and don't have the time and energy it takes to closely follow the news and track the real facts. .....
"Modern communication isn't about truth, it's about a resonant narrative," says Eric Dezenhall, a former Reagan administration aide and now president of his own crisis management firm. "The myth of PR is that you will educate and inform people. No. The public wants to be told in a story who to like and who to hate.".....
So with swiftboating you spread a smear to raise questions with the public about the opponent's patriotism or service. It doesn't have to be true (how quaint) it just has to raise questions......
....the huge amount of long-term money spent outside the election cycle by the network of conservative think tanks and business groups promoting conservative ideology and issues, repeating to the public in a thousand different ways and through a thousand different channels that conservatives are good and liberals are bad. (Have you heard that?) ....
These are examples of some of the better-known Republican swiftboaters, how they work, what they’ve done and what they’re doing now. Meanwhile, of course, "conservative-movement" outlets like Media Research Center's Cybercast News Service and other echo outfits like NewsMax, Washington Times and WorldNetDaily will be ready to spread the poison as it's produced.
So how DO we fight back? They'll keep doing this as long as it works. But maybe Jim Webb is showing us one way to make it stop working.
This is what was saved for later. These are examples of fighting back! With Chris LaCivita involved in Virginia’s George Allen Senate campaign, it didn't take long before the swiftboating began, with the campaign attacking Jim Webb’s patriotism. But the Webb campaign was ready. From Webb Rips into Allen over flag:
"George Felix Allen Jr. and his bush-league lapdog, Dick Wadhams, have not earned the right to challenge Jim Webb's position on free speech and flag burning," Webb spokesman Steve Jarding said in a press release. "Jim Webb served and fought for our flag and what it stands for, while George Felix Allen Jr. chose to cut and run. "When he and his disrespectful campaign puppets attack Jim Webb, they are attacking every man and woman who served. Their comments are nothing more than weak-kneed attacks by cowards." Webb was a Marine in Vietnam, serving as a rifle-platoon leader and company commander. He received the Navy Cross, the Silver Star, two Bronze Stars and two Purple Hearts, Jarding noted.
...the Republicans desperately need distractions and misdirections to turn the public's and media’s eyes away from their own foreign policy and national security weaknesses. But this time we have been getting ready, and information about the swiftboaters is available. Because we have started fighting back and exposing the swiftboaters, the stealth and surprise of the tactic are blunted. ....
Just what all this hate America, evil liberal talk is all about. It is to keep people talking about that instead of the failed policies of the wingnuts. This is why I have repeatedly said we must keep them on topic. If it is national security we are after talk about what needs to be done. Quit defending and take the offensive!
Our friend Jim at According To My Sources, who does this well, is blogging again...please go to his site and leave some comments...thanks
I'll be spending some time with kids and family this weekend. Have a good one, talk to you soon.