Tuesday, March 08, 2005

Not What You Say, It's How You Say It

Ok, I admit that this is really ment to work only for the uncurious but they have formed a majority using this strategy. I think it's a good lesson and one we should learn well. In some cases a may help to adopt some of their words. A particularly good one to me would be "Washington". Especially since it is a largely republican place these days. In some cases like "privatize" we should keep saying it in that way and don't let them change the vernacular. Especially when they have used those words to describe it themselves.
My favorite part
:
5. A Global Economy/Globalization/Capitalism - Free Market Economy
NEVER SAY: Global Economy/Globalization/CapitalismINSTEAD SAY: Free Market Economy
More Americans are afraid of the principle of globalization than even privatization. The reason? Globalization represents something big, something distant and something foreiwi. it.s the same reason why Americans like their local government but dislike Washington -- the closer you are, the more control you have. So instead of talking about the principles of globalization, instead emphasize "the value and benefits of a free market economy." Similarly, capitalism reminds people of harsh economic competition that yields losers as well as winners. Conversely, the free market economy provides opportunity to all and allows everyone to succeed.

Don't tell anyone we are corporate globalists and really aren't in the least bit patriotic unless theres a buck in it. We don't hate America. At least not until you run out of money.

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