Radio Talk

An interesting observation here. In most larger radio markets the news/talk station is the overall ratings leader. Admittedly their audience is usually much older than most. The fact remains that these are heritage stations with large total numbers. After looking over the newest ratings in a number of markets it seems they are dropping to a noticable amount all around the country. In many cases losing their long time #1 or 2 positions. The question is why? There has been plenty of topical stuff over the last several months. I have 2 guesses. 1. Most of these stations feature the well know syndicated radio talkers, all right wing. Could people be getting tired of their speal and vacuous hate? Have they discovered how often they are flat wrong? One could only hope so.
Now to be fair about this, in markets where there is liberal talk(which is very few) it is not up or slightly down too. Which brings me to possibility 2. People have heard all they need to hear and have made up their minds. Liberal talk is in its infancy on the radio and have a far better argument for weak ratings than the mature right wing market. Are people tuning out both sides? That in my opinion would be a sad day for America. What do you think?